Why waste money on an advertisement about gender equality in a newspaper when one can just burn it at a press conference?
So says Gudrun Schyman, the leader of Sweden’s Feminist Initiative Party. Today she burned (actually she barbecued!) 100,000 Kronor (€10,000) in a protest against the gender pay gap. It’s election time in Sweden and the FI party were looking for some coverage, and two men gave Gudrun the money to do whatever she wanted to. So she burned it. The two men own an advertising agency and have received a lot of coverage for their donation and it’s disposal. Go figure…
Gudrun defended her actions saying
“I can understand that many are outraged by this. Many will say that there are plenty of worthy causes to spend this money on. But we are not a charity, we are a political party,”
It was only yesterday that she was complaining that her party was not getting their share of media coverage. The last statistics for the gender pay gap in Sweden indicated that Swedish women earned 19% less than men. I’ll keep an eye on Gudrun and FI between now and September 19 and let you know what other stunts they get up to and how many votes they receive!