As a sport, and as an abstract concept, badminton has always seemed pretty inoffensive. Professional badminton players do not take out super-injunctions. Badminton fans are never accused of starting riots that tarnish their country’s image abroad. For many years, badminton was the non-sporty person’s sport of choice. It was the type of Tuesday evening activity to which a man brought his wife along for a spot of mixed doubles against an equally married couple, who would argue furiously about the best way to hold a shuttlecock, and then win.
So it’s kind of surprising that the root of almost all evil appears to be lurking within the Badminton World Federation.
On June 1st, its all-male executive board is scheduled to implement new clothing regulations that force women players to wear skirts or dresses as “part of an overall campaign to raise the profile of women in badminton and the profile of the sport”.
It is sexy time on the back alley. (That’s a badminton term.)
The new rules have already caused uproar among Muslim players, prompting the Islamic party in Malaysia, where the BWF is based, to call for a boycott of top tournaments. Perhaps sensing that Islam has the greater experience when it comes to dress code enforcement, the BWF delayed the introduction of “Rule 19.2” by a month and “clarified” its stance: “[The new regulations] will not in any way discriminate against any religious or other beliefs, and respects women. Players will continue to wear shorts if they wish but simply wear a skirt over the top of the shorts.”
But what reason could there possibly be for making female athletes – people whose success depends on the strength of their smashes and the delicacy of their drop shots – wear a superfluous piece of fabric? I’m stumped. Could it be that the unnamed “external international marketing agency” that advised the BWF on its policy are closet Kournikova-ites?
BWF deputy president Paisan Rangsikitpho believes the new skirt rules will “enhance the presentation of the game in general” and help the sport attract “a wider target group amongst both younger and older people, and amongst both women and men, where an aesthetic and stylish presentation of the players is certainly an important factor”. The guidelines do not “push any women to wear clothing they are not comfortable with” and the BWF is certainly not portraying women as “sexual objects”, he insists.
“However, they have to wear a skirt.”
There are no double faults in badminton. Doublethink, on the other hand…
If the BWF wants to talk about style rather than sexism, allow me to examine its statement on those grounds for a moment. Its stance is that having a piece of material flouncing against their thighs (but not joining up between them) makes women athletes aesthetically pleasing enough to pull in hordes of hypothetical spectators – even though if there’s one female fashion trend that reliably infuriates the men I know, it’s skirts-over-trousers.
One of the hallmarks of the “stylish” is that their clothes are some kind of twist, with varying degrees of rebelliousness, on the norms of the context in which they are worn – usually by borrowing from the style tradition of another context. It’s a subtle negotiation. I would no more wear my high-waisted black tulip skirt to a badminton session than I would sport one of Sue Sylvester’s Adidas tracksuits to a tango class.
Badminton bosses have their sensitive eyes on the sponsor-friendly style showcase that is the ladies’ tennis tour. That’s their context. But they’ve forgotten that style, by definition, is personal. Take away the element of choice and there is no style, only a uniform. And what players and spectators alike will recognise is that this uniform is crafted from unpleasant, exploitative motivations. Come see our cuties perform!
Objections from Australia, China, Indonesia, India and the Scandinavian countries mean the BWF’s plans for world domination via the swish of a few A-lines may yet be thwarted. Worryingly though, it seems badminton isn’t the only sport where the governing bodies are seeking to glamorize and feminise women athletes in accordance with male, corporate ideas of glamour and femininity.
Even more bizarrely, the International Boxing Association is reportedly quite keen that women boxers wear skirts at the London 2012 Olympics. This has spurred Peter Taylor, father and coach of Irish boxer Katie Taylor, to put in a pre-emptive strike by telling The Examiner that his daughter simply won’t box in a skirt: “We’ve got morals that go above marketing. It’s discrimination. It’s obviously men making these decisions and it’s wrong.”
There may be alternative ways to resist, other than refusing to compete. “I have an idea for how I am going to combat it, but I’ll keep it secret for now,” the Scottish badminton player Imogen Bankier has tantalisingly said of her sport’s “silly” and “unnecessary” clothing regulations.
Perhaps all the women players could show up to the next high-ranking tournament in fishtailed maxi dresses and make a mockery of the BWF with every hobble and lurch.